Spontex - A Clean Brand

As Lead Visualizer and Art Director, I played a key role in shaping the brand image of Spontex for the UK market. Over the course of seven years, I collaborated with the brand on multiple projects, ensuring their identity remained cohesive while resonating with their audience across social, digital, and advertising channels.

Key Contributions Included:
Strengthening Brand Identity:
Directed the creation of web assets that reflected Spontex's playful and innovative approach to making cleaning easier and more enjoyable. My work aligned with the company’s global image while tailoring the visuals to appeal to the UK market.

Creative Art Direction Across Channels:
Led the development of social media and advertising visuals, ensuring consistency across platforms. Each asset emphasized Spontex’s values, such as efficiency, fun, and innovative cleaning solutions.

Strategic Design Execution:
Produced high-quality digital designs for promotional campaigns, including static and motion-based assets, that highlighted Spontex’s diverse range of products, from microfiber cloths to cellulose scourers.

Enhancing Consumer Engagement:
Created visually engaging and interactive content that elevated Spontex’s presence on social media, capturing the attention of their target audience and driving brand awareness.

Long-Term Collaboration:
Built a trusted relationship with Spontex over seven years, delivering creative solutions that supported their marketing goals and reinforced their commitment to responsible sourcing and innovation.

My work with Spontex directly impacted their ability to communicate their brand values and product benefits effectively, ensuring their presence in the UK market remains strong and consistent with their global identity.