Trojena - The Mountains Of NEOM

As Lead Visualizer, I led the original concept pitch for Trojena, a key component of NEOM's visionary regional plan. My role involved interpreting intricate architectural designs and collaborating with the pre-production team to conceptualize and deliver a visually compelling and user-focused showcase film for the official website.

Key contributions included:

Translating architectural visions into immersive visual narratives, ensuring accessibility and emotional resonance for diverse audiences.
Designing pre-production assets, storyboards, and visual elements that balanced functionality with aesthetic appeal.

Developing a user-centric narrative flow, carefully considering how the film would guide viewers through the unique experiences Trojena offers.

Collaborating with design teams to ensure seamless integration of Trojena’s unique features, such as its year-round adventure sports, panoramic landscapes, and sustainable design innovations.

Located 50km from the Gulf of Aqaba coast, Trojena is situated in a mountainous nature region with elevations ranging from 1,500m to 2,600m, spanning nearly 60 square kilometers. Designed for alpine and adventure sports, the region boasts sub-zero winter temperatures and a cooler year-round climate compared to the surrounding areas.

My work was instrumental in crafting a compelling user experience for the concept pitch, ensuring that potential stakeholders and audiences could easily envision Trojena as a premier destination to live, work, and explore. This foundation aided design teams and CGI studios in producing the final production video, showcasing the project’s full potential.