Dyson - A Journey To Cordless Power

As Lead Story Artist, I played a pivotal role in shaping Dyson’s visual voice, working both directly with Dyson and in-house at external agencies over a decade. Collaborating closely with the creative team and leading director, I contributed to the creation of concept decks, pre-production videos, and designs for motion, print, and advertising assets.

Key contributions included:

Developing visually dynamic storyboards and concepts that set the tone for Dyson’s marketing campaigns.

Influencing the distinctive dynamic angles used in Dyson’s vacuum cleaner campaigns, which became a hallmark of the brand, from the original cordless models to their most recent launches.

Bridging the gap between creative ideation and production, ensuring that designs translated seamlessly into motion, print, and digital advertising.

Supporting pitches with compelling visual narratives, helping Dyson maintain its reputation as an innovator in design and technology.

My work contributed to campaigns that highlighted Dyson’s cutting-edge engineering and innovation, with assets that continue to resonate in global advertising. It has been a privilege to help define and evolve the brand’s storytelling through visuals that are as sleek and precise as Dyson’s products.