Evri - Not Hermes

As Lead Visualizer and Storyboard Artist, I played a key role in the nationwide television advertising campaign for the rebranding of Hermes UK, which relaunched as Evri in March 2022. Working closely with the creative team and director, I contributed to shaping the campaign’s visual narrative to reflect Evri's renewed commitment to customer-centric values and sustainable innovation.

Key contributions included:

Storyboarding and Narrative Development: Crafted detailed storyboards that established the campaign's narrative flow and visual tone, ensuring alignment with Evri’s brand identity.

Collaboration with Creative Team: Partnered with the creative director to conceptualize and refine video assets, balancing storytelling with impactful visuals.

Visual Asset Design: Designed video assets that highlighted key elements of the rebrand..

Brand Message Reinforcement: Incorporated milestones such as the launch of the Barnsley superhub, the introduction of the Courier pension scheme, and the adoption of a customer-centric strategy into the visual storytelling.

Creative Problem-Solving: Worked collaboratively to overcome design challenges and ensure the campaign communicated the evolution of the brand effectively to its target audience.

This campaign marked a pivotal moment for Evri, signaling a bold shift in public perception and brand identity. My role was instrumental in delivering a visually cohesive and engaging campaign that resonated nationwide.