PomPoi Web Design / UI & UX

As Lead Designer, Developer, and Web Designer, I led the end-to-end design and development of a dynamic website for a Thai restaurant and fresh frozen food service. The project aimed to showcase the restaurant’s authentic Thai cuisine, as well as highlight its unique fresh frozen service that delivers high-quality Thai meals directly to customers' homes. My role encompassed the full spectrum of design, development, and user experience to ensure an engaging, functional, and visually appealing website that would drive online orders and elevate the brand’s digital presence.

Creative Objective
The website needed to seamlessly blend a visually striking design with a user-friendly interface that catered to both the restaurant’s dine-in guests and its growing base of frozen meal customers. The objective was to create an online experience that reflects the restaurant’s authentic Thai flavors while promoting the convenience and quality of the frozen food offerings.

Key Contributions:
1. Brand Alignment & Visual Design:
I developed the website’s visual identity, ensuring the design reflected the vibrant colors and rich cultural elements of Thai cuisine. The website’s layout incorporated stunning imagery of the dishes, bringing the flavors to life, while maintaining a clean, modern aesthetic that highlighted the freshness and authenticity of the meals.

2. User Experience & Functionality:
The website was designed with an intuitive user flow, allowing visitors to easily navigate the restaurant’s menu, place online orders, and explore the frozen food offerings. I ensured the design was responsive, delivering a seamless experience across all devices, from desktops to mobile phones, to meet the needs of the modern customer.

3. E-Commerce Integration:
A key element of the project was the integration of an e-commerce platform for the restaurant’s frozen food service. I developed a user-friendly ordering system that allowed customers to easily browse, select, and purchase frozen meals, with an option for home delivery. The online ordering system was designed to be quick, secure, and hassle-free, with a streamlined checkout process that encouraged conversions.

4. Website Development:
I took charge of the front-end and back-end development, building the website using modern web technologies to ensure optimal performance, security, and scalability. I implemented content management systems (CMS) that allowed the restaurant team to update menus, specials, and product offerings with ease, without needing technical expertise.

5. Branding & Messaging:
Working closely with the restaurant’s marketing team, I crafted key messaging throughout the website that conveyed the restaurant’s commitment to quality, authenticity, and convenience. I ensured the tone was consistent with the brand’s voice, from the homepage to the frozen food section, creating a cohesive online experience that resonated with customers.

Impact:
The website not only enhanced the restaurant’s online visibility but also played a critical role in expanding its frozen food delivery service. By creating a visually engaging, user-friendly platform, I helped drive an increase in online orders and fostered customer loyalty. The project demonstrated the power of combining strong design with thoughtful functionality to create an online experience that reflects a brand’s core values while driving business growth.

This project allowed me to apply my expertise in web design, development, and user experience to help a local Thai restaurant grow its digital presence and expand its reach beyond traditional dine-in services.