Hisense ULED TVC [Marketing Assets]

As part of the IMA Global team, I played a pivotal role in crafting the visual storytelling and creative language for Hisense’s Mini-ULED campaign, highlighting the brand's 2024 premium TV range. This project aimed to establish Hisense as a leader in high-performance TV technology, with the Mini-ULED at the forefront of its ambitious brand evolution.

How My Role Contributed to the Campaign

Shaping the Campaign’s Visual Language:
I developed impactful storyboards and high-end visualization assets to articulate the cutting-edge features of the Mini-ULED, such as its Mini LED Pro technology, Dolby Vision gaming mode, and Hi-View Engine PRO processor. My work ensured that these complex technological advancements were conveyed in an engaging, consumer-friendly narrative.

Connecting Technology with Lifestyle:
Through visual storytelling, I bridged the gap between product specs and real-life application, creating a narrative that highlighted how features like the 1600+ dimming zones and 3000-lumen brightness elevate the user experience. This humanized the product, making it relatable to target audiences.

Art Directing for a Premium Feel:
My contributions helped elevate the creative tone of the campaign to reflect Hisense’s premium ambitions. From mood boards to shot compositions, I ensured the visuals embodied sophistication and high performance, aligning with the brand's positioning as a challenger to established luxury TV brands.

Collaborative Execution:
Working closely with product teams, designers, and marketing leads, I ensured the campaign's visual assets maintained consistency across all touchpoints, including online, in-store, and social media channels.

Impact of My Work

The campaign successfully showcased Hisense Mini-ULED as a premium product, aligning with the brand’s strategic move into high-performance TVs.

The visual narrative helped differentiate the Mini-ULED in a competitive market, setting it apart as both innovative and aspirational.

My ability to combine creative storytelling with technical precision ensured the campaign resonated with consumers and aligned with Hisense’s goals of breaking into a higher market segment.

This project exemplifies my ability to translate intricate product features into compelling visual stories, a skill I bring to every campaign I lead.