Cas.IO eCommerce / Web Design / UX & UI Development

I led the design, development, and launch of a fully integrated e-commerce website, taking full ownership of the creative direction, UI/UX design, and technical implementation. Using industry-leading software, I crafted a seamless digital experience that not only aligned with the brand’s established identity but also drove measurable results, including a 13% increase in sales within the first six months post-launch.

How My Role Contributed to the Project

Website Design & UI/UX Development:

I designed a visually engaging and user-friendly website that prioritized intuitive navigation and an elevated customer journey. Every detail of the UI/UX was carefully crafted to reflect the brand’s values while enhancing usability, resulting in a more accessible and enjoyable shopping experience.

E-Commerce System Integration:
I built a robust shop system with secure payment solutions, ensuring the site could handle high traffic and sales volumes efficiently. The backend systems were tailored to meet the client’s needs while maintaining ease of use for site administrators.

Art Direction & Branding:
I took the lead in art directing the website’s aesthetic, maintaining the integrity of the brand while introducing modern elements that refreshed its appeal. This included updating branding guidelines to ensure consistency across print, video, and digital channels.

Cross-Channel Rollout:
I organized the rollout of new branding guidelines across all mediums, including print collateral and promotional videos, ensuring a cohesive visual identity across platforms. This strategic rollout amplified the brand’s presence and reinforced customer loyalty.

Strategic Improvements Without Brand Disruption:
While innovating the digital experience, I ensured the core brand identity established by previous designers remained intact. This delicate balance between evolution and consistency preserved customer trust while inviting new audiences to engage.

Impact of My Work

Sales Growth: Achieved a 13% increase in sales within the first six months post-launch.

Enhanced Brand Presence: Modernized the brand’s digital footprint while maintaining the core values that resonated with its loyal customer base.

Improved Customer Experience: Created a website that seamlessly combined form and function, resulting in higher engagement and repeat visits.

Consistency Across Channels: Successfully unified branding across digital, print, and video mediums, strengthening the overall brand identity.