Adidas x Al-Nassr FC

To build excitement and celebrate the launch of the highly anticipated 2025–2026 Al-Nassr home kit designed by Adidas, a captivating brand video was conceptualized for release on social media platforms. The video highlights the kit's innovative design, symbolic graphics, and advanced features while paying tribute to Al-Nassr's legacy and star players. This video serves as a centerpiece for the digital campaign, aiming to engage fans worldwide and amplify their connection to the team.

Visual Concept:

The video takes inspiration from the bold aesthetics of the kit, combining cinematic visuals with dynamic storytelling to showcase the kit's unique features:

Colors and Design A rich Impact Yellow base and navy accents are introduced with slow-motion shots, lighting transitions, and artistic framing that emphasize the sun-and-knight graphic.

Symbolism: The sun symbolizes the team’s resilience and brilliance, while the knight embodies strength and victory, tying into the club’s values.

Athletic Performance: Quick-paced sequences highlight the AEROREADY fabric in action, showing players like Cristiano Ronaldo performing in various match scenarios, with focus on comfort and performance.

Legacy: The Al-Nassr crest and Adidas logo are spotlighted through dramatic lighting and close-ups, underscoring the pride of the team and its partnership with Adidas.

Role as Lead Storyboard Artist:

As the Lead Storyboard Artist, I played a pivotal role in shaping the video by creating detailed storyboards that guided the visual flow and narrative of the pitch. These storyboards not only helped bring the concept to life but also supported the film crew during production by providing a clear roadmap of scenes, camera angles, transitions, and visual motifs.

The storyboards formed the foundation for the visual style and pacing of the video, ensuring the production aligned with the brand vision. The final video, set to an epic soundtrack, effectively combines team pride, cutting-edge design, and emotional resonance, engaging fans globally and driving excitement for the new kit reveal.

This project was an exciting opportunity to contribute to Al-Nassr's legacy and celebrate the artistry of sportswear design through storytelling and cinematic visuals.